Technology

EU Privacy Regulator Launches Investigation into Google’s AI Data Practices

The European Union’s primary privacy regulator for Google has initiated an investigation into whether the company adequately safeguarded the personal data of EU users before utilizing it in the development of its core AI model.

Ireland’s Data Protection Commission (DPC), which oversees privacy compliance for most major U.S. tech companies due to their European headquarters being located in Ireland, announced that the investigation will focus on Alphabet Inc.’s (GOOGL.O) Pathways Language Model 2 (PaLM 2).

“This statutory inquiry is part of the DPC’s broader efforts, in collaboration with other EU and EEA regulators, to ensure the proper handling of EU/EEA individuals’ personal data in the creation of AI models and systems,” the DPC stated.

Last week, the social media platform X agreed not to use personal data collected from EU users to train its AI systems unless users were first given the option to withdraw their consent, following legal action by the Irish regulator.

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